Episode 1

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Published on:

16th Jan 2024

8 Reasons Why Your Business Might NOT Need a Branded Podcast in 2024!

In this episode of "Your Business Needs A Branded Podcast," I'm dishing out some home truths about starting a branded podcast in 2024.

Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".

If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.

https://www.podmastery.co/

Back to you, as someone in charge of the marketing of your brand.

Perhaps you're thinking of adding a podcast to your marketing mix this year?

I urge you to listen to this episode first.

I'm sharing 8 things you'll need to consider before you do.

They could well end up being reasons NOT to start a branded podcast in 2024!

As the founder of Podnows Podcasting, I like to share my expertise and offer valuable insights for brands and entrepreneurs who are considering launching a podcast.

Listen to learn the real challenges and expectations of starting a branded podcast in 2024.

If you've listened and you think you're ready to start your branded podcast, you can check out the services we offer brands like you, below.

podknows.co.uk

Mentioned in this episode:

Podknows Launch Book

Get our free book "Podcast Launch Strategy"

Free Launch Book

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Show artwork for B2B Podcasting Insights - From Listeners To Leads

About the Podcast

B2B Podcasting Insights - From Listeners To Leads
Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite.

B2B Podcasting Insights is for founders, CMOs, consultants, and operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations.

This isn’t about brand awareness.
It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.”

We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset.

Straight talk. No fluff. No “10 tips”.
Just how to make your branded B2B podcast actually move deals.

About your host

Profile picture for Neal Veglio

Neal Veglio

As the UK's longest serving podcaster (having started in 2001 before it was even known as a 'thing') I've seen a lot of changes to the industry. Having launched more than 100 podcasts over the years, I help brands and entrepreneurs to get their marketing messaging out 'in the wild', but in a compelling, not boring way.