Episode 2

full
Published on:

21st Jan 2024

Sorry, "The Verge" - podcasting truths shared and myths debunked!

Fancy some 'tea spilling' around some of the home truths around the viability of your success in podcast marketing in 2024?

In this episode of "Your Business Needs A Branded Podcast," I'm debunking some of the biggest myths around your opportunity to grow with a podcast this year.

Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".

If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.

https://www.podmastery.co/

Back to you, as someone in charge of the marketing of your brand.

No doubt you'll have stumbled across some of the scare-mongery nonsense that gets peddled around podcasting by the wider content marketing industry's so-called 'experts'.

Particularly by that propaganda platform... sorry... informative tech blog The Verge.

But half of the nonsense they publish is ill-informed, unaware pap at best.

At worst, it's downright lies.

Listen to learn the truth about the opportunities you face if you launch a branded podcast in 2024!

If you've listened and you think you're ready to start your branded podcast, you can check out the services we offer brands like you, below.

Click here (if you're a larger corporate businesses)

Click here (if you're a smaller business or solopreneur!)

Just want to do a 'fact find' or get some advice at this stage?

Click here for a chat.

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Show artwork for B2B Podcasting Insights - From Listeners To Leads

About the Podcast

B2B Podcasting Insights - From Listeners To Leads
Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite.

B2B Podcasting Insights is for founders, CMOs, consultants, and operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations.

This isn’t about brand awareness.
It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.”

We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset.

Straight talk. No fluff. No “10 tips”.
Just how to make your branded B2B podcast actually move deals.

About your host

Profile picture for Neal Veglio

Neal Veglio

As the UK's longest serving podcaster (having started in 2001 before it was even known as a 'thing') I've seen a lot of changes to the industry. Having launched more than 100 podcasts over the years, I help brands and entrepreneurs to get their marketing messaging out 'in the wild', but in a compelling, not boring way.