How to 'launch' your podcast properly and maximise your podcast marketing results

Are you planning on just posting your podcast episodes once they're recorded? Uh oh. You'll find that might not work. There's a lot more to it when trying to get listeners to your brand's podcast.

Thankfully, this episode is all about how to do it the correct way.

During this episode you'll discover:

Why it's important to figure out your title.
The importance of starting with the best equipment possible.
Choosing the right podcasting host - (Duh! The Libsyn powered Podknows Productions Podcast Marketing Network of course!)
Figuring out your show's 'why'.
The channels you'll need to use to promote your show.

This week's surprising podcast is "Adopting To The New Now" - a Natwest Bank podcast!

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About the Podcast

B2B Podcasting Insights - From Listeners To Leads

Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite.

B2B Podcasting Insights is for founders, CMOs, consultants, and operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations.

This isn’t about brand awareness.
It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.”

We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset.

Straight talk. No fluff. No “10 tips”.
Just how to make your branded B2B podcast actually move deals.

About your host

Neal Veglio

As the UK's longest serving podcaster (having started in 2001 before it was even known as a 'thing') I've seen a lot of changes to the industry. Having launched more than 100 podcasts over the years, I help brands and entrepreneurs to get their marketing messaging out 'in the wild', but in a compelling, not boring way.